Jackson Le is an accomplished realtor in Toronto. After numerous years of building his network and successfully servicing buyers, sellers, landlords, and developers, he wanted to up his game by enhancing his reputation and brand.
Our mission for Jackson was to make him stand out in a heavily saturated market. We wanted to differentiate him from his competition by bringing out his personality, passion, and undeniable service excellence.
Our first step for Jackson’s rebrand was to make him a brand guide. We designed a brand that felt more human, had a greater sense of authenticity, was less “salesy” than other realtors. His key values were professionalism, care, and approachability.
As part of his branding, we made Jackson a clean, distinct, and recognizable logo. We chose his colour palette, centered on a deep orange, to reflect his fiery passion and confidence.
For typography, we chose fonts that conveyed Jackson’s approachability and friendliness. We also created iconography guidelines for Jackson to follow on his various channels.
Along with his new look, we also created Jackson’s primary collateral which became his everyday tools for building his brand. This included business cards, a letterhead, flyers, a calendar, and more.
Jackson’s website was a centerpiece of our work with him. He wanted a site that looked modern and professional; something he would be proud showing to prospects.
Our design of Jackson’s site put the user first. We designed the UI/UX so that it was as seamless as possible and integrated extra functions like a chatbot.
Jackson’s brand identity and website are now much more cohesive. According to his peers and clients, the Jackson brand is increasingly recognizable, connected, and distinct. We are proud of our continuous partnership with Jackson and will be helping him as his business further expands.