Clayton & Co. is a project management company that specializes in residential renovations and construction. They operate in Toronto, facilitating and improving projects and acting as an expert liaison between homeowners and contractors.
Clayton & Co. started with an astute industry veteran, Margot Clayton, wanting to start a business of her own. She came to us with her idea and wanted us to create her a brand identity and digital presence. We, of course, obliged.
Margot’s target market consisted of mature homeowners and busy contractors. In other words, people who valued timeliness, quality, and expertise above all else. Her brand needed to reflect this, so we created her a brand book that outlined sophistication, elegance, competence, and luxury as core qualities.
The visual aspects of Clayton & Co. were made to appeal to the brand’s target customers. That’s why we chose a colour palette centered on a rich blue and gold, reflecting an established, upscale company.
We also designed her a logo using Serif fonts, communicating a more official, knowledgeable, and professional brand.
Taking our selected colours, logos, and fonts, we designed everything Margot would need in terms of collateral. This included business cards, a letterhead, and a 130-page industry document.
Our final task was to build Margot a website. We did wireframing, information architecture, design, and development for a website that displayed Margot’s past work and attracted potential clients.
Like the rest of her brand, the website had to be clean, high-end, responsive, modern, and professional.
Margot was able to officially launch her business, Clayton & Co., after we created her brand and digital presence. She now has a long list of clients, a polished brand that resonates with her audience, and a website to show her portfolio online and acquire new business.